Exchange Taipei—Creating a City with Style
On October 1, Mayor Ko Wen-je attended a press event for “Exchange Taipei”—a campaign promoting the 100 featured stores in Taipei. Selected through online nomination and recommendation from four city observers, the shops are divided into Old Taipei, Hipster, Night Owl, and Bosom Friends categories.
According to Ko, Taipei is a place boasting diverse culture and vivid character. A unique style is pivotal for marketing a city while serving to drive up momentum for commercial development and lure tourists. He stressed that creating Taipei’s own brands will help leave a lasting impression on visitors.
The stores on the list span old and new shops, well-known ones as well as small establishments tucked in alleys. They come in a great variety, spanning bistro, teahouse, cafe, eatery, bookstore, craft shop, type foundry, writing brush and ink stick store, pastry shop, jazz bar, chic restaurant, to beauty salon.
To promote the event, an art installation project spearheaded by Tu Chao-hsien will be stomping Taipei streets. A number of acclaimed artists will present installation artworks featuring manga, robots and other themes at locations such as Xinyi Eslite and Ximen Red House.
In addition, a Mission Booklet containing information of the one hundred stores and guided tours is also available now. Individuals who complete any of the missions designated in the booklet and share their experience on the activity website will have a chance to win an EasyCard wristlet!
The Office of Commerce has also collaborated with travel agencies such as Hotels.com, Hong Tai Travel Services, and Taipei Navi to launch travel packages and accommodation offers in support of the Exchange Taipei campaign.
To learn more about Exchange Taipei, please visit http://www.exchange.taipei/ (Chinese)

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