Taipei City Government

To mark the 688-day countdown to the 2017 Summer Universiade Taipei, Mayor Ko Wen-je unveiled the official logo, mascot, and slogan of the international sports event on September 30.

Inspired by the Chinese character “北” (north) as in “Taipei,” the logo incorporates the concepts of track and field and the motion of leaping upward. The mascot, an animated take on Formosan black bear, aims to convey the characteristics of power and fearlessness which are associated with the island’s indigenous animal. The bear also sports a gold medal right across its signature crescent-moon chest. The organizers hope to share with the global audience the friendliness and vitality of the Universiade through the slogan: “For You‧For Youth.”

Ko pointed out that the international sports event is less than two years away. Citing the remarkable performance of Taiwan athletes at the Gwangju Universiade this year, he urged local contestants to train harder and bring Taiwan’s total score to the top seven by taking home field advantage.

The organizers of the Taipei Universiade invite the public to have their say over the Chinese name of the mascot bear and the Chinese catchphrase for “For You, For Youth” via the online voting activity held between October 1 and November 2.

Available options include Bobi, Ubear, Bravo, Sean and Golden, each of them having a particular meaning related to the image and character of the bear. Those who cast their votes have a chance to bring home round-trip tickets between Taipei and Tokyo!

Vote here: http://app.creatidea.com.tw/UTMascot/Event (Chinese)
Taipei 2017 Summer Universiade official website:
http://www.taipei2017.com.tw (Chinese)
Facebook fan page:
https://www.facebook.com/taipei2017 (Chinese)