Taipei City Government

The Department of Information and Tourism published the guidelines on the licensing of Bravo the bear – the well-known mascot of the 2017 Summer Universiade in Taipei – during a press conference on August 2.
 
Dignitaries attending the event included Kuai Kuai CEO Chou Ming, Story Accessory CEO Wilson Ma, and Founder of Hypersonic Chou Yin-huan.
 
According to TPEDOIT Commissioner Chen Su-yu, there was a period following the success of the Universiade which saw the release of many pirated Bravo merchandise in the market. This situation convinced the agency to set up the guidelines to protect the intellectual property rights of Bravo. In addition, she believes that there should be more opportunities for the mascot of the city government by making it into a “brand”.
 
Chen added that the licensing arrangement will not affect Bravo’s capacity as the city government’s “spokesscot”. In addition to its participation in the upcoming “Equal Rights for Children’s Music” project in September, Bravo will also travel to Japan and the US later this year to promote Taipei City.
 
An array of Bravo-licensed products was also unveiled at the press conference, spanning silverwares to car accessories to snacks.
 
In principle, there are two types of licensing agreement for Bravo the Bear – non-commercial use and commercial use. For the complete licensing guideline and the review process, please visit the Chinese website of Taipei Travel Web: