City Injects New Life into Lackluster Hotels
The Department of Information and Tourism (TPEDOIT) held a presentation on the achievements of the “Taipei City Hotel Enhancement Program” on February 13.Launched in 2015, the program aims to provide one-stop assistance to the city’s hotels—forty-percent of which have been in business for 15 years or more—to help them transform and attract customers. Over 60 hoteliers expressed their interest to participate in the program. Six of them were selected, including Atami Hotel Taipei Onsen, Empire Hotel, Macchi Hotel, East Dragon Hotel, Hansome Business Hotel, and Bayman Hotel.The measure comes at a time when the accommodation industry has evolved from sheer providers of lodging to ones delivering a travel experience more centered on friendly tourism and cultural appeal. TPEDOIT incorporated professional management knowhow, one-stop consultation, and systemized courses spanning six major facets to help with the hotels’ upgrade, including “connecting with international room booking websites,” “improving room service quality,” “room arrangement skills and customer experience,” “interior design and refurbishment,” and “environmental protection and energy conservation.” According to TPEDOIT Commissioner Chien Yu-yen, the most effective way for a hotel to communicate with its customers is through approaches such as connecting with major online booking platforms, setting up an official website, and engaging in digital marketing. Employee training—encompassing a range of SOPs spanning housekeeping to customer relations to crisis management--also plays an important role in enhancing service quality. With the city government’s assistance, the participating hotels will be able to make the right investment for upgrading software and hardware. Also, by infusing local elements and cultural creativity, these establishments will have a chance to rekindle people’s interest and boost business.